About Digital Customer Agenda 2010
The rules of the game in the telecommunications industry have changed. Strategic joint efforts by operators focused on consolidating and converging fixed and data product lines have created challenges and opportunities on a global and regional scale. Product bundling trends are impacting customer retention and growth strategies, as well as customer acquisition efforts as we enter the age of the "digital customer".
Executives Challenge
Today, we are immersed in a multi-media world where all modes of communication and information are evolving and coming together. This "convergence" is changing the way we create, consume, learn and interact with each other.
Information is everywhere and accessible any time. It is easier than ever to reach a large audience. But here is the paradox - because there is so much access to content, it is harder than ever to really connect with an individual. The average consumer is consuming 34 gigabytes of information daily. How do executives in the telecommunications, information, media and entertainment industries evolve to make the most of this growing opportunity? What is the right business model? Where should they invest? Where should they focus?
The key to unlocking the potential created by the convergence phenomenon is relevance. And the key to relevance is learning to how to leverage customer data to understand your customers and their needs better than your competition does.
About the Digital Customer Agenda Research
A multi-country qualitative and quantitative study designed to help executives to understand ...
- Usage patterns and preferences in online and mobile usage
- How to identify early adopters and predict their behavior trends?
- Are there differences between countries and what do those differences mean? - Spending preferences
- Are the different levels of adoption readiness quantifiable and significant - Customer experience – channel preferences
- What are their channel preferences and service expectations?
- Is there an underserved market? What are the gaps and what do they need? - Decision making process
- How do the various consumer groups make decisions?
- What are the most important criteria?