Customer Strategist:

The Executive Journal by Peppers & Rogers Group

Success requires constant innovation. If your company isn't able to generate new ideas, create new products and launch new services, you'll quickly become a commodity. Innovation and creativity are essential not just for your company's success, but for its very survival. Meet the innovation challenge with the latest intelligence from Peppers & Rogers Group experts as well as some of the world's premier customer strategists.

The Peppers & Rogers Group executive journal, Customer Strategist, provides executives with insight that leads to innovative strategies for building more profitable customer relationships. This executive journal facilitates learning and action by presenting the most progressive thought leadership; providing access to Peppers & Rogers Group's proprietary consulting methodologies; and featuring in-depth research on customer value management, loyalty, and related customer strategies that readers can harness to create a long-term, sustainable competitive advantage.

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