Client Case Studies: Strategy in Action

For more than 15 years, Peppers & Rogers Group has helped many of the world's top companies with strategy and process initiatives that maximize the value of their customer base. Our expertise reaches across various industries, geographies, and functional areas, and has served more than 800 global clients. Below are a few examples that demonstrate the depth of Peppers & Rogers Group's capabilities.


All-State Legal - All-State Legal partnered with Peppers & Rogers Group's managed analytics team to develop a strategy for best utilizing the wealth of customer data the company had collected over the years.More >

BMW - In order to drive sales and lock in loyalty, BMW of North America (BMW NA) sought to improve its customer experiences both with the brand and at its dealerships. More >

Emirates Transport – Middle East transportation giant Emirates Transport responded to increased competition in its core market, re-aligning its strategy based on customer needs. More >

Hewlett-Packard - Recognizing the need to create a stronger competitive edge, HP transformed itself from a technical support center into a more customer-focused organization. More >

Telkom South Africa – The telecommunications company fought churn and market saturation with a customer-centric approach, protecting the subscriber base while developing next-generation offerings. More >

Yapi Kredi Emeklilik - Peppers & Rogers Group helped Yapi Kredi Emeklilik, a division of Fortune 500 business conglomerate Koç, to segment its customers, define segment strategies, and build churn analysis and prediction models.
More >

Leading Middle Eastern Bank - A sudden increase in the scale of operations, combined with semi-automated processes to support the increased number of products sold and the complexity of Islamic banking products, complicated the business and impacted the customer experience at Al Rajhi Bank. More >

Leading European Insurer – An insurance giant had begun its customer-centric journey, but the strategy was not delivering value. To succeed it needed to understand customer needs and value. More >

Large European Consumer Goods Company – A leading European manufacturer of kitchen appliances was not meeting its financial goals. A maturing core product, an inconsistent customer experience resulting from a disintermediated sales approach, and a dilution of the brand were the drivers negatively affecting the business. More >

Leading Logistics Company – One of the world's leading logistics companies saw an increasingly competitive marketplace. The organization realized that a drastic shift from its usual operations was needed. More >

Learn more about how Peppers & Rogers Group helps clients meet their business challenges.

Case in Point

Client:BMW

Industry:Automotive

Capability:Customer Experience Management

Challenge: BMW of North America (BMW NA) sought to leverage its dealer network to gain greater insight into customers, and ultimately identify and design opportunities to create the premium customer experience. The planned result was to assess dealer operations and processes to make them more customer-focused, efficient and ultimately, drive sales.

Work: BMW NA and Peppers & Rogers Group evaluated dealers across six modules that reflect key aspects of the customer lifecycle: lead management, showroom traffic control, lease end, new vehicle delivery, initial ownership, and people and environment. Through interviews with dealer center personnel Peppers & Rogers Group classified each dealer's strengths, gaps and opportunities for improvement in each of the six modules. Following the interviews, the BMW NA and Peppers & Rogers Group team drafted an action plan for each dealer center that includes recommendations and next steps.

Result: At last measure, 14% of the total BMW NA dealer network, have been conducted with great success, and SPM has been identified as one of the leading growth strategy initiatives for BMW NA.

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