Is There Such a Thing as a Customer Intelligence Advantage?
Latest issue of Peppers & Rogers Group Customer Strategist journal focuses on how data and analytics are changing the face of business all over the world
Stamford, CT (October 12) – 30 billion pieces of content are shared on Facebook every month. 235 Terabytes of data is collected by the US Library of Congress every four weeks. 1.4 million new blog posts go live every day. We are living in an era where every interaction creates a data imprint that can be used to drive innovation, productivity improvements and differentiation. While there is endless opportunity to put this data to work, there is also significant risk of wasted time, resources and speed if a company doesn't have a clear strategy and operational plan to activate the benefits.
For almost 20 years, Peppers & Rogers Group has been helping clients turn volumes of data into high impact actionable strategies that yield results. The firm has worked with global leaders across telecommunications, financial services, health care, retail and government sectors. The common theme – data drives insight, insight drives intelligence, intelligence drives informed action and active drives results.
Peppers & Rogers Group Managing Partner and Analytics Practice leader Hamit Hamutcu describer the opportunity, "Today a company can track every move a customer makes. Companies have rich data profiles from transactional, behavioral, demographic and social insight. The challenge is distilling down all of those terabytes of info so that it becomes insight that can drive real business change." Hamutcu continues, "Peppers & Rogers Group has proven methodologies and approaches that help companies create repeatable frameworks so that they can begin to see results quickly."
Each quarter Peppers & Rogers Group publishes its latest thinking in it executive journal, Customer Strategist. Because data and analytics is becoming top of mind for so many clients, Peppers & Rogers Group has dedicated a full issue to trends, best practices and proprietary methodologies to drive competitive advantage using data and analytics. Special highlights:
How Smart is your business? Managing Partner, Mounir Arris describes how the Peppers & Rogers Group info|SMART concept enables companies to compete and generate revenue in this rapidly changing business environment based on the information already in their possession. It is the end-to-end enablement and management of critical data and analytics capabilities, bringing about direct impact on how businesses get, keep, and grow their customers.
The C-level Executive's Greatest Asset: Information. Data is helping to make information visible across the organization and leaders in boardrooms all over the world are now depending on this real-time insight to drive competitive decisions.
Analytics Leads a Customer Service Evolution at Saudi Telecom. In this in depth case study, the team takes you through the process that accelerated first call resolution by using a customer-data driven approach at its Broadband Services Contact Center.
Other features include how analytics is driving change in telecommunications industry, how financial services organizations are using analytics to inform smart branch staffing decisions and how a multi-dimensional segmentation framework can be deployed to drive competitive advantage. Customer Strategist is published by Peppers & Rogers Group and is available online and can be downloaded for iPad or Kindle.
About Peppers & Rogers Group
Peppers & Rogers Group, is a management consulting firm, recognized as the world's leading authority on customer-based business strategy. Founded in 1993 by Don Peppers and Martha Rogers Ph.D., the firm is dedicated to helping companies grow the value of their business by growing the value of their customer base. The firm is focused on driving bottom-line results from the delivery and implementation of customer initiatives. With expertise that cuts across vertical industries, Peppers & Rogers Group partners, consultants and subject matter experts have a deep understanding of the most powerful value levers that drive business results.
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