New global study to uncover emerging usage patterns and business opportunities
BARCELONA, Spain (February 15, 2010) – Peppers & Rogers Group, the world's leading authority on customer-based business strategy announced today that the firm is fielding a research study, "Digital Customer Agenda" to help leaders in the telecommunications, information, media and entertainment industries understand the new converged communications landscape. The firm is kicking off the study at a ½ day seminar for senior level executives at Mobile World Congress today.
Peppers & Rogers Group founding partner, Don Peppers explains, "Information is everywhere and accessible any time. It is easier than ever to reach a large audience. But here is the paradox - because there is so much access to content, it is harder than ever to really connect with an individual. The average consumer is consuming 34 gigabytes of information daily. How do executives in the telecommunications, information, media and entertainment industries evolve to make the most of this growing opportunity? What is the right business model? Where should they invest? Where should they focus?" The new study will help executives answer those questions and set priorities.
Through both qualitative and quantitative research in several markets in EMEA, the study will uncover customer microsegments that combine demographic factors (age, income, etc.) with expressed attitudes towards technology usage (innovators, early adopters). "This insight will help content and infrastructure providers understand how customer knowledge can help them plan to make the most of the opportunities being created by convergence," comments Peppers & Rogers Group partner and telecommunications practice lead Ozan Bayulgen. "There are distinct differences in current and future value by customer segment. Our research will help companies use these microsegments to optimize their product development, marketing and customer experience."
To join the study, participants may contact Dr.Yasemin Yücel at yyucel@1to1.com or +90 (212) 272 3780 in Istanbul, Turkey or visit the website www.digitalcustomeragenda.com.
About Peppers & Rogers Group
Peppers & Rogers Group is a management consulting firm, recognized as the world's leading authority on customer-based business strategy. Founded in 1993 by Don Peppers and Martha Rogers Ph.D., the firm is dedicated to helping companies grow the value of their business by growing the value of their customer base. The firm is focused on driving bottom-line results from the delivery and implementation of customer initiatives. With expertise that cuts across vertical industries, Peppers & Rogers Group partners, consultants and subject matter experts have a deep understanding of the most powerful value levers that drive business results. www.peppersandrogers.com