Customer Strategist Journal
The Customer Strategist Journal

Date: 11/10/2009

Issue: Volume 1, Issue 2

People: Ginger Conlon

Customer Strategist - Outlook

A Powerful Business Driver

Customer experience is more than the buzz phrase du jour. It is, in fact, a powerful business driver. Customer experience is “the customer’s perceptions and related feelings caused by the one-off and cumulative effects of interactions with a supplier’s employees, channels, systems, or products,” as defined by Gartner.

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