Sainsbury’s Serves Up Fresh Customer Data

Access to 100 percent of its loyalty program and POS data gives the grocery retailer and its CPG providers unique competitive insight.

In the multitrillion-dollar grocery industry, retailers and their suppliers continuously seek new ways to gain a competitive advantage. The result is a hugely competitive and highly dynamic market—one that incites these businesses to learn everything they can about customers that could help them to influence purchase behaviors and loyalty. At the heart of retailers and suppliers’ struggle to stay competitive, however, is a lack of direct insight into individual customers’ needs—information required to build closer relationships with them and to better serve them.