Starting a Social Media Conversation

When using social media to engage customers, listen first, keep the conversation natural, and always make it relevant

Social media is the big buzz right now. Too many executives want to get their business on Twitter or Facebook without really thinking about why. Often, they read an article in The Wall Street Journal about who is using Twitter/Facebook/fill-in-the-blank, think that their brand is falling behind, and then chide their marketing and PR team to “get on social media.”