Optimization
With budgets shrinking and customer expectations soaring, businesses are under more pressure than ever to ensure that every dollar spent is spent wisely. Peppers & Rogers Group Managed Analytics offers a broad array of solutions to help you get the most of your investment across your sales, marketing, and service initiatives.Key deliverables include:
Campaign Analytics
Peppers & Rogers Group's Campaign Analytics solution makes customer information and insight operational. Through this discipline, our Managed Analytics team helps companies develop targeted, one-to-one marketing activities. The goal: deliver the right message to the right person at the right time through the right channel. By creating these interaction strategies, Peppers & Rogers Group helps clients optimize the value of every customer.
Demand Stimulation Modeling
Peppers & Rogers Group's Demand Stimulation Model calculates a customer's potential value related to a specific product category for a specified time period (e.g. 3 months, 6 months) in the future. A customer's potential value for a product category is the difference between the current product usage by that customer as compared to product usage behavior by similar customers groups.
For each customer, the potential value related to each product / product category is calculated, then these values are used for inbound and outbound cross- and up-sell opportunities. As a result, enterprises can drive demand and optimize existing relationships.
Pricing Management
Peppers & Rogers Group's approach to Pricing Management is focused on driving sustainable and repeatable value throughout the organization. Pricing Management includes Pricing Analytics and Pricing Optimization.
Pricing Analytics involves a review of past transactions to better understand profitability as well as costs and prices paid and collected. Using this information, companies can develop profit-boosting strategies such as discontinuing unprofitable products or customer relationships, or adjusting prices upward or downward. The goal is to provide clients with valuable insight on profit and revenue management.
Price Optimization is typically driven by customer segments. By understanding the needs and value of key customer segments, companies can determine the best pricing approach by segment to optimize revenue and profit.
More Solutions
The Peppers & Rogers Group Managed Analytics team also offers capabilities around Media Mix Optimization, Budget Allocation Optimization, and Human Resource Management.