Customer Strategist Journal
The Customer Strategist Journal

Date: 06/12/2009

Issue: Volume 1: Issue 1

People: Phil Winters

Cultivating the Top-Priority Touchpoint

Customer experience mapping shows that when it comes to customer engagement all roads lead to human interaction.

Customer experience mapping shows that when it comes to customer engagement all roads lead to human interaction. Peppers & Rogers Group Customer Touchmaps capture those interactions.

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