Peppers & Rogers Group Adds Breadth and Depth to Growing Analytics Practice
Acquisition of iKnowtion adds new capabilities and scope to global consulting practice
STAMFORD, Conn. (April 11, 2012) -- Peppers & Rogers Group, the global thought leader and management consulting firm specializing in customer-based business strategies has expanded its consulting practice through the recently completed acquisition of marketing analytics firm, iKnowtion. Peppers & Rogers Group's parent company, TeleTech, completed the acquisition last month to add greater depth and breadth to Peppers & Rogers Group's growing consulting practice.
Managing Partner Orkun Oguz, explains, "For two decades, customer data and analytics have been central to our strategy work. The acquisition of iKnowtion provides us with increased scale and expertise at a time when our clients' need for data-rich insight is accelerating." Oguz continues, "Working in partnership with iKnowtion we are able to bring actionable, data rich strategies to our clients across all phases of the customer lifecycle including optimizing marketing spend, growing customer wallet share with next-best offer modeling and churn-reduction analysis to improve retention."
Since its founding in 1999, iKnowtion has helped some of the world's largest and most respected companies use analytics to drive growth in three critical areas: demand generation, increased wallet share and channel optimization. According to iKnowtion CEO William Duffy, "Demand for our analytic services has been growing as the amount and complexity of data available to our clients has grown. As part of the Peppers & Rogers Group team we are in a stronger position to further integrate analytic insights into a comprehensive customer strategy that has the power to transform an enterprise."
iKnowtion is a marketing analytics consulting firm that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand generation, to customer development, and resource effectiveness. iKnowtion's industry knowledge and expertise, combined with a comprehensive and proven analytic approach, provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail, and consumer goods rely on iKnowtion to help increase market share, boost customer loyalty, and optimize marketing spending. Founded in 1999, the company is headquartered in Burlington, MA. For more information, please visit http://www.iknowtion.com.
About Peppers & Rogers Group
Peppers & Rogers Group, is a management consulting firm, recognized as the world's leading authority on customer-based business strategy. Founded in 1993 by Don Peppers and Martha Rogers Ph.D., the firm is dedicated to helping companies grow the value of their business by growing the value of their customer base. The firm is focused on driving bottom-line results from the delivery and implementation of customer initiatives. With expertise that cuts across vertical industries, Peppers & Rogers Group partners, consultants and subject matter experts have a deep understanding of the most powerful value levers that drive business results. http://www.peppersandrogersgroup.com
Vice President of Marketing
Peppers & Rogers Group