Peppers & Rogers Group & 1to1 Media Get Social
New issue of Customer Strategist journal moves off the printed page and into social media channels January 23 - 27
STAMFORD, Conn., Jan 23, 2012 -- Getting the most out of social media requires a strategy, so management consulting firm Peppers & Rogers Group has dedicated the latest issue of the Customer Strategist executive journal to exploring ways in which social media drives growth, customer loyalty, and business impact at leading organizations around the world.
"It is hard to appreciate the power of social media unless you actively engage in it," comments 1to1 Media's Editorial Director Ginger Conlon. "So we have created a week of activities that use various social media channels to create conversations around the stories featured in our publications and on our website. We're weaving our content into the fabric of social media and sharing our experience with our readers."
Social Media Week kicks off on Monday, January 23 with a podcast of John Birrer of Charter Communications speaking about social media at the executive level. Other activities include:
-- A live broadcast with Don Peppers exploring attributes of a social customer on Friday, January 27 at 3:30 p.m. EST.
-- A "blog carnival" about how to get measurable results and ROI from social efforts on Wednesday, January 25.
-- A tweet-up discussing the findings from the Peppers & Rogers Group/Temkin Group 2011 Social Strategies study. Join in using #1to1media from 2 p.m. to 2:30 p.m. on Tuesday, January 24.
-- A live broadcast about how to create social customer evangelists on Thursday, January 26 at 1 p.m. EST.
-- 1to1 Media's Think Customers blog, with new posts daily, including one analyzing the results of a survey of the habits of social customers that post on Friday, January 27.
In addition, Peppers & Rogers Group will host a Social Media Week Meet-Up at Forty Four in New York on Thursday, January 26, from 5 p.m. to 7 p.m., where social media enthusiasts can meet founding partners Don Peppers and Martha Rogers, Ph.D., and 1to1 Media editors, talk customer strategy, and connect with other customer experience professionals in the NYC area.
Visit Peppers & Rogers Group Social Media Week to find details and the complete list of events for the week.
About Peppers & Rogers Group
Peppers & Rogers Group, is a management consulting firm, recognized as the world's leading authority on customer-based business strategy. Founded in 1993 by Don Peppers and Martha Rogers Ph.D., the firm is dedicated to helping companies grow the value of their business by growing the value of their customer base. The firm is focused on driving bottom-line results from the delivery and implementation of customer initiatives. With expertise that cuts across vertical industries, Peppers & Rogers Group partners, consultants and subject matter experts have a deep understanding of the most powerful value levers that drive business results. www.peppersandrogers.com
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