It’s About Competence and Intent. Trust Me.

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The financial services industry is dealing with a huge task when it comes to rebuilding after the current economic downturn. While increasingly empowered customers, emerging technologies and new out-of-industry competitors have put pressure on financial institutions, there is no great priority than rebuilding the trust that consumers lost during the crisis. Here, Don Peppers offers insight into what it will take for the financial services industry to recover.