1to1 Honored by min as a Most Engaged Media Brand

min acknowledges 1to1’s success in making engagement a reality

Print

NEW YORK, NY, April 22, 2009 – 1to1® Media, the independent publishing division of Peppers & Rogers Group, was honored by min as one of 14 consumer and b2b publishing titles at the first annual Most Engaged Media Brands Awards luncheon. The winners were selected from hundreds of entries and are designed to recognize and salute the exceptional relationships magazines have with their audiences.

The list of winners include:

• 1to1 Media
• Automotive News
• Better Homes and Gardens
• BusinessWeek
• CURE Magazine
• Elle
• Entertainment Weekly
• ESPN
• ESSENCE
• Farm Journal
• Forbes
• Martha Stewart Living
• Men's Health
• SELF Magazine

min, the trusted source on the consumer and b2b magazine business, cited 1to1 Media's numerous customer-focused initiatives that create award-winning engagement including: 1to1 Media's hosted dinners and roundtables where professionals share successful strategies and communicate their own needs to editors; 1to1 Media's editorial advisory board and "1to1 Insiders" group that advises the brand on its design and content; the 1to1 editors' efforts in social media that they preach to readers; and the development of an "Engagement Index" that makes engagement a quantifiable metric.

"When your audience consists of marketers, customer relationship managers and customer support leaders, you'd better be ready to lead not just in word but by example. 1to1 Media is not only about the art of customer relationship building; it is an object lesson as well. Through word and deed, 1to1 exemplifies the basic tenets of reader engagement—keep the lines of communication open and varied," said Steve Smith, min's Digital Media Editor.

"Our mission is to help companies drive short-term results and long-term value by engaging customers and building valuable relationships. It's gratifying to be recognized for applying the strategies and best practices in our business that we advocate to readers. We're especially honored to be recognized in this group of magazines." said Michael Dandrea, Group Publisher.

Peppers & Rogers Group's founding partner Martha Rogers added, "At Peppers & Rogers Group, we believe that customers are a company's most valuable asset. Our 1to1 Media division clearly embraces that precept and lives the strategy every day."

Details about min's Most Engaged Media Brands – and this year's honorees – can be found at www.minonline.com/awards/most_engaged_media_brands_2009.

About 1to1 Media

1to1 Media is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding customer strategy and marketplace trends. Led by 1to1 Magazine, our print, electronic and custom publications explore the best practices and trends from companies using customer initiatives to drive results. 1to1 Media is a division of Peppers & Rogers Group. www.1to1media.com

Peppers & Rogers Group is a management consulting firm recognized as the world's leading authority and acknowledged thought leader on customer-based strategies and underlying business initiatives. Founded in 1993 by Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group invented the term 1to1® marketing to illustrate the importance of treating different customers differently, and transformed the concepts into practical methodologies to drive financial results for companies.

We've built our culture on the core concept that the only value your company will ever create is the value that comes from your customers—the ones you have now and the ones you will have in the future. We're focused on helping our clients understand their customers and the value they create. Wherever we are on the globe, our consultants address complex issues from the customer's perspective to create value.

Based in Norwalk, Conn. (U.S.), Peppers & Rogers Group operates nine offices to serve clients across all industries on six continents. www.peppersandrogersgroup.com