Peppers & Rogers Group Press Releases

2012-2013
Get the latest news and updates from Peppers & Rogers Group and our independent publishing division, 1to1 Media. Be sure to check back regularly to find out all that’s new at Peppers & Rogers Group.

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The Art and Science of Creating a Psychic Brand:
STAMFORD, CT, Oct. 22, 2013 -- Many companies today are still trying to scale relationships with their customers – by minimizing actual human contact, scripting human interactions and treating customers according to antiquated stereotypes and profiles. In reality, brands should be “treating customers like the gods by whose grace every company exists.” Those words, chosen by Doc Searls, author of The Intention Economy: When Customers Take Charge, may seem a bit excessive, but they are as true as they are shocking to hear. Customers are the gods of any brand, they can give it life or banish it into obscurity – in order to thrive, it is important for a brand to be psychic, so it can anticipate the will of the gods and avoid their wrath.

Don Peppers and Martha Rogers Named 2013 DMA Hall of Fame Inductees:
STAMFORD, CT, Oct. 15, 2013 – Peppers & Rogers Group, a TeleTech company, is honored to announce that the company’s founders, Don Peppers and Martha Rogers, will be inducted into the Direct Marketing Association’s Hall of Fame on October 15, 2013 at the DMA 2013 Conference and Exhibition in Chicago.

Abracadabra: Data Drives Innovation Magic for Customer Experience:
STAMFORD, Conn. (March 21, 2013) – Today’s innovative companies are not just improving their product offerings, they are extending innovation to the service, experience, communications, and overall customer strategy in order to boost the bottom line and attract and retain customers.

Companies Take a Hard Look at the DNA Required to Build a Customer-Centric Business:
STAMFORD, Conn. (Nov. 12, 2012) - Peppers & Rogers Group Fall 2012 issue of Customer Strategist is available. See how leading companies are building customer centricity from the inside out.

Consumers Turn Away From Retail Banks, To Low-Cost, High Value Alternatives:
ISTANBUL, Turkey (Nov. 6, 2012) - Susan Piotroski, Managing Partner at Peppers & Rogers Group, will deliver the keynote address at the Multichannel Management in Retail Banking Conference in Istanbul, Turkey on November 8, 2012.

Peppers & Rogers Group Adds Susan Piotroski and Roger Estafanos to Its Global Customer-Centric Consulting Team:
Susan Piotroski joins Peppers & Rogers Group as managing director, North America, and Roger Estafanos joins as director, Life Sciences.

1to1 Media Appoints New Editor-in-Chief:
STAMFORD, Conn., June 18, 2012 — 1to1® Media is pleased to announce Mila D’Antonio as the new Editor-in-Chief of 1to1® Media. She will lead 1to1 Media’s content and editorial team.

The Billion Dollar Impact of Customer Trustability:
Stamford, Conn. (May 16, 2012) – Peppers & Rogers Group has dedicated an entire issue of its Customer Strategist journal to research and best practices on the topic of trust.

Best Selling Authors and Thought Leaders Peppers and Rogers Publish Ninth Book, "Extreme Trust: Honesty as a Competitive Advantage":
STAMFORD, Conn. (April 26, 2012) - Twenty years ago, Don Peppers and Martha Rogers, Ph.D. published their breakthrough book, The One to One Future. In this global bestseller, they described a future where businesses would use new technologies to build one to one, personalized relationships with customers. Two decades, eight books, and several disruptive technologies later, Peppers and Rogers establish a new, equally powerful idea in their ninth book, Extreme Trust: Honesty as a Competitive Advantage.

Peppers & Rogers Group Adds Breadth and Depth to Growing Analytics Practice:
STAMFORD, Conn. (April 11, 2012) -- Peppers & Rogers Group, the global thought leader and management consulting firm specializing in customer-based business strategies has expanded its consulting practice through the recently completed acquisition of marketing analytics firm, iKnowtion. Peppers & Rogers Group’s parent company, TeleTech, completed the acquisition last month to add greater depth and breadth to Peppers & Rogers Group’s growing consulting practice.

Peppers & Rogers Group Expands Customer Strategy Expertise into Asia:
SINGAPORE (March 12, 2012) -- Peppers & Rogers Group, the global thought leader and management consulting firm specializing in customer-based business strategies, has expanded its consulting practice into Asia. Seasoned management consultant Zoran Vasiljev has joined the firm to lead the growth in the region. He is based in Singapore.

1to1 Media’s Ginger Conlon Named a Top CRM Influencer :
Ginger Conlon, editorial director of 1to1 Media, has been named one of the “Top 25 CRM Influencers You Should Be Watching” by Zoho.com. The distinction highlights both her social presence and commitment to the award-winning Think Customers: The 1to1 Blog.

Peppers & Rogers Group & 1to1 Media Get Social:
STAMFORD, Conn., Jan 23, 2012 -- Getting the most out of social media requires a strategy, so management consulting firm Peppers & Rogers Group has dedicated the latest issue of the Customer Strategist executive journal to exploring ways in which social media drives growth, customer loyalty, and business impact at leading organizations around the world.

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