Volume 8, Issue 2
Customer Strategist provides executives with insight that leads to innovative strategies for building more profitable customer relationships. It facilitates learning and action by presenting the most progressive thought leadership and providing access to Peppers & Rogers Group and TeleTech's proprietary methodologies.
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Customers want to interact with businesses on their own terms when they're out and about this summer.
Customer engagement is serious business. That's why we think it's important to step back once in a while and add some levity to the conversation.
Few companies have mastered a seamless, integrated customer experience. See the data.
For omnichannel to succeed, companies must first think like a customer.
Customers use emotion to guide their decision-making.
Aberdeen Group’s Omer Minkara breaks down the disconnects that prevent seamless omnichannel customer service.
Mapping what customers value to what a company delivers uncovers the best interaction opportunities.
Senior Manager of Digital Outreach Lonnie Boutté explains why his role has an expiration date, and why he’s OK with that.
STC adds a customer dimension to EBITDA to get a clearer picture of customer value.
The Australian university's CIO and Chief Digital Officer discusses engagement with Millennial students.
The path to digital and omnichannel excellence is paved with incremental customer engagement improvements.
The term is widely popular, but subject to many different and often conflicting interpretations.
Retailers are experimenting with digital dressing rooms, endless aisles, and more as they move closer to unlocking the full potential of seamless shopping.
Customer experience technology and strategy teams work together to create the customer path of least resistance.