Volume 7, Issue 1
Customer Strategist provides executives with insight that leads to innovative strategies for building more profitable customer relationships. It facilitates learning and action by presenting the most progressive thought leadership and providing access to Peppers & Rogers Group and TeleTech's proprietary methodologies.
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Customer loyalty is as fragile as a house of cards.
Despite their benefits, customer loyalty programs themselves don't necessarily translate into loyal customers.
Despite the industry’s potency, retailers need to break bad habits and rethink their approaches to customer engagement to deliver the kinds of experiences that enchant consumers and keep them loyal.
Leaders must serve as role models to create an environment where customer loyalty can easily grow.
Companies must shift their focus from customer acquisition to customer engagement to preserve retention and maintain satisfaction.
The technology decisions you make will influence the type of experience you create for your customers.
Telecom operator Proximus marries the old with the new to optimize its loyalty program.
Basketball, baseball, and hockey teams innovate to live up to loyal fans’ expectations
Research reveals the isolated and unclear nature of sales organizations as financial services firms emerge from the Great Recession.
Consider five critical areas of strategy development, and ask yourself these questions to guide your own unique sales strategy development.
We worked with the sales division of a client whose siloed way of planning and operating had created an “us versus them” environment.
No matter what your business is, I can absolutely guarantee an increase to your average customer retention rate.
Today’s loyalty initiatives among airlines often sit idle despite increased access to behavioral data.
What it takes to drive engagement and retain health insurance members in the age of consumerism.
The next generation of customer engagement and loyalty should be about having fun and playing games.