Volume 6, Issue 4
Customer Strategist provides executives with insight that leads to innovative strategies for building more profitable customer relationships. It facilitates learning and action by presenting the most progressive thought leadership and providing access to Peppers & Rogers Group and TeleTech's proprietary methodologies.


Three Leadership Skills to Strive For:
During my MBA studies, we learned about the teachings of leadership guru Warren Bennis. He authored a number of books on the subject and imparted leadership wisdom on both current and future leaders around the world.


A Check-Up on Customer Centricity: 2012 vs. 2014:
We conducted a check-up on customer centricity: 2012 vs. 2014.


Four Traits of Customer-Centric Leaders:
A while back I worked with the head of a European bank who endeavored to shift his organization to be more commercial and customer-centric.

Five Ways to Build Effective B2B Sales Teams:
To motivate behavioral change, you must have insight into a potential customer’s true needs.

Customer Analytics 101 for Senior Business Leaders:
Five best practices for developing an enterprisewide culture that brings customer insights to action.

Case Studies

Vodafone Realigns Employee Mindset to Revolutionize Retail Service:
The mobile operator looks inward to enhance customer experience and overhaul in-store support.

C-Suite Strategy

What Makes a Great Customer-Centric Leader?:
The 2014 1to1 Media Customer Champions share insight on how they inspire and manage customer-focused organizations.

Strategy Speaks

Leadership in the e-Social World:
Leverage workers’ hive instincts to build a cohesive organization.

Industry Insight

MVNO: Is it worth going in?:
Telecom leaders can weigh the pros and cons of the fast-growing business model.

A Tale of Two MVNOs:
Best practices from Red Bull Mobile and BIMcell.

A Better Healthcare Workforce = Better Business:
Next-gen tips and tactics to empower employees to deliver a superior healthcare experience.

Next-Gen learning and development in action:
Examples of advanced learning innovation in the healthcare industry.

Why Should B2C Companies Have All the Fun?:
Five steps to fitting customer experience strategy into the B2B business model.

Special Section

Tapping Into the Technology of Us:
Getting to the heart of humanity in a technology-driven world. Excerpts from a new eBook.

© 2014 Peppers & Rogers Group. All Rights Reserved.