Volume 7, Issue 2
Customer Strategist provides executives with insight that leads to innovative strategies for building more profitable customer relationships. It facilitates learning and action by presenting the most progressive thought leadership and providing access to Peppers & Rogers Group and TeleTech's proprietary methodologies.

Outlook

Be the Tortoise. And the Hare.:
The Tortoise and the Hare is a classic children's story featuring themes of speed, over-confidence, tenacity, and just desserts.

Benchmark

Are You Meeting Consumers’ Mobile Expectations?:
Nearly a third of all Americans admit that they can’t live without their mobile phone.

Perspectives

Six Ways to Make Your Mobile Experience Stand Out:
Advanced features aren't enough -- focus on meeting the customer's needs.

Finding Your Voice (of the Customer) in the Digital World:
Dispel four common myths and incorporate digital and mobile "voices" to gain valuable customer insight.

Digital Disruption 101: How Customer Behaviors Impact Strategic Innovation:
What must companies do to keep pace with evolving consumer expectations?

Three Ways to Digitize the Workplace to Boost Employee Engagement:
Enable digital tools to improve daily activities, not add more complexity to a workday.

Case Studies

GM Goes All In on Connected Vehicles:
The automaker is betting it can improve the driver and passenger experience through integrated mobile services.

Mobile Payments: The Next Big Opportunity in Commerce:
MasterCard sets its sights on mobile payments as a new way to engage consumers.

C-Suite Strategy

Customer Voices Rise to the Top:
BlueCross BlueShield of South Carolina uses the voice of the customer to prepare for the future of customer experience.

The Rise of the Chief Marketing Technologist:
Aetna’s head of marketing technology and innovation blends two disciplines into a hybrid future of enterprise success.

Proof Points

Accountability Takes a Back Seat in Successful Leadership:
The most successful leaders resist convention, according to new TeleTech Consulting research.

B2B Customers Want Relationships, Not Sales:
Think you know your customers?

Strategy Speaks

Technology Slams on the Competitive Accelerator:
Blink, and you might become less relevant to your customers.

Industry Insight

How Mature Is Your Digital Customer Experience Strategy?:
Track the maturity of digital customer experiences across six key areas.

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