Peppers & Rogers Group combines a global perspective, deep expertise in customer strategy and decades of experience serving top companies. Read our latest insights and thought leadership on the customer economy.

Category Archives:

Customer Trust

June 6, 2012

Why You Should Allow Customers to Review Your Products

To be proactively trustworthy, a company must facilitate customers' sharing their honest opinions with other customers.

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May 31, 2012

Customer Expectations for Trust are Rising

To paraphrase Warren Buffet, the secret to good customer relationships is the same as the secret to any good marriage: low expectations.

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May 24, 2012

Extreme Trust is Social

If you're planning a trip and want to know what a hotel or resort is really like, there is no shortage of Web sites offering reviews. Some reviews are by travel critics and insiders, while others are purported to be from real customers. Problem is, a substantial number of these "real customer" reviews are, in fact, bought-and-paid-for opinions.

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