Peppers & Rogers Group combines a global perspective, deep expertise in customer strategy and decades of experience serving top companies. Read our latest insights and thought leadership on the customer economy.
Telecommunications
Companies can outsmart their competition by taking the lead when it comes to being proactively trustworthy. I recently noticed a missed opportunity during an experience I had with my cable provider, Comcast.
Continue reading "Extreme Trust in Action: Comcast Misses an Opportunity" »
It was another banner year at the Mobile World Congress (MWC) show in Barcelona. Attendance was up 11 percent over last year to 67,000 people. The event has outgrown its venue, and will next year be held on the outskirts of the city in anticipation of continued growth. It really is impressive to be able to interact with so many players in the industry.
The mood on the show floor and in the sessions was very positive and upbeat. Innovation is moving rapidly, and many people were excited to see the latest products and services from both industry stalwarts and fledgling start-ups. But among all the product releases and high-tech announcements, the real buzzword at the conference was "customer."
Continue reading "Three Customer Trends from the 2012 Mobile World Congress" »
In the telecom industry, convergence and integration is a challenge for mobile and fixed-line operators as customer demand grows. It's critical for companies to be consistent and keep their promises to customers. Ozan Bayulgen, partner at Peppers & Rogers Group, shares insights on how operators can make the most of this exciting time.
Continue reading "Customer Centricity in the Mobile World" »
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