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Technology

September 30, 2011

Introducing Andre Popov, Digital Advocate

My name is Andre Popov, and I recently joined Peppers & Rogers Group as a partner in the firm's Telecom, Internet, and Media (TIME) practice. It's an exciting time, and I hope to provide some insight and strategic point of view on what has become my true passion: the world of strategy, digital and innovation.

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August 10, 2011

Customer Strategist Dietrich Chen: Customer Segmentation in Healthcare -- A Prescription for Survival

Under the current business model, healthcare insurance in the United States is sold to individual consumers through brokers and employers. But as the U.S. healthcare industry continues to undergo reform, the market will increasingly shift from a B2B model to more of a B2C model where individuals have a stronger voice in their healthcare decisions, including greater choice over the healthcare insurance provider they select. As such, it's going to become increasingly important for healthcare insurers (i.e. payers) to develop a much better understanding of the needs, behaviors, and value of individual customers in order to tailor product offerings and support more cost-effectively.

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December 8, 2010

Wikileaks and Trustability

There were two different enablers involved in the current Wikileaks scandal.

First, we have a reckless and destructive enlisted man in the military, one PFC Bradley Manning, who downloaded hundreds of thousands of classified documents in an overt and malicious effort to "out" what he unilaterally decided was pernicious behavior on the part of the US government. Lesson Number One: Manning is the ultimate disengaged employee. Actively disengaged employees like Manning can be even more destructive in today's always-connected society than was possible just a few years ago.

But second, you have the ever-incompetent US government. Why oh why oh why would any "secure" information retrieval system allow ANYONE to download hundreds of thousands of documents in one sitting? Or even in one month? Lesson Number Two: Incompetence is always most evident in hindsight.

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