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Category Archives:

Social Media

January 27, 2012

What's Your Social Readiness Score?

Social media when applied in healthcare often comes down to risks versus rewards, because the risk of saying something in a social channel that may violate patient confidentiality is simply too great for some providers.

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January 25, 2012

What's the Right Question?

Executives who grew up in the world of mass media, and -- despite the freshest thinking they can muster -- still ask, when confronted with the new technologies: "How can we use social media to increase sales, increase reach and frequency at low cost, and "create buzz?" It's the wrong question to ask.

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December 14, 2011

5 Social Media Banking Efforts in Action

According to Mashable.com, retail banks use social media most often in five ways: to build their customer community and gain referrals; gain product development insight through customer suggestions and crowdsourcing; facilitate customer service interactions; expand marketing and promotional efforts; and be more transparent and efficient than in other communication channels. Below are examples of how some banks put these social media efforts into action.

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