Peppers & Rogers Group combines a global perspective, deep expertise in customer strategy and decades of experience serving top companies. Read our latest insights and thought leadership on the customer economy.
Social Media
Over the last several years, "Dr. Google" and "Dr. WebMD" have become the most trusted source of medical information for patients. Anyone looking for information about symptoms, treatments, drugs, etc. can find much more than they need online. The anonymity of it makes it a perfect environment to gather knowledge.
Continue reading "Social Media Innovation Exists in Pharma" »
At last week's Direct Marketing Association (DMA) conference in Las Vegas, Don Peppers made the case that the new realities of the e-social world give marketers a one-time opportunity to transform their companies entirely, by focusing on more engaged employees, more balanced financial metrics, and a stronger, more unifying corporate culture.
Continue reading "VIDEO -- Customers in Revolt: Threat or Opportunity?" »
Social networking is becoming more and more relevant in today's world, especially in the North Africa region. As evidenced by the impact that social media has had in fueling the Arab Spring, companies in that region, as well as other emerging markets, should embrace this new trend and place increasing focus on social media activities. In fact, they need to enter the 'social' era with a structured approach and best practices in their social media adoption.
Continue reading "Social Media's Untapped Potential in Emerging Markets" »
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