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On the Road

July 25, 2009

Getting Serious About Fixing the Health Care Payment System

I attended a fascinating, intimate breakfast session at Fortune Magazine's Brainsstormtech Conference in Pasadena on Friday (Twitter #brainstormtech). This was maybe the most interesting session I attended at the whole three-day event. There were three presenters, from Cisco, Athena Health Systems, and mPedigree. The mPedigree guy, Bright Simons (pronounced "Simmons"), developed a technology and launched a company to help consumers in Africa verify the authenticity of the drug products they buy at pharmacies, using mobile phone technology.

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