Getting Serious About Fixing the Health Care Payment System
I attended a fascinating, intimate breakfast session at Fortune Magazine's Brainsstormtech Conference in Pasadena on Friday (Twitter #brainstormtech). This was maybe the most interesting session I attended at the whole three-day event. There were three presenters, from Cisco, Athena Health Systems, and mPedigree. The mPedigree guy, Bright Simons (pronounced "Simmons"), developed a technology and launched a company to help consumers in Africa verify the authenticity of the drug products they buy at pharmacies, using mobile phone technology.