Which Banking Channel Is Right for Sales? All of Them
The unique state of the consumer banking market in Turkey offers unrealized opportunities for banks to shine through multichannel innovations. And those that haven't started may already lag behind the competition.
At the Multichannel Management in Retail Banking conference held in Istanbul in November, Peppers & Rogers Group conducted a survey of banking executives to gauge the importance of multichannel efforts to the banking industry. Of those surveyed, 76 percent report that branch is still "the king" in terms of sales contribution. However, 40 percent say that multichannel banking is on top of their agenda.