I'm speaking at the Motivation Show in Chicago on Wednesday, September 30. Tuesday's opening keynote will feature Jennifer Rosensweig, a former colleague of mine at Carlson Marketing (although neither of us is there any more). Jennifer coined the term "positive engagement," based on the principles of the modern "positive psychology" movement, to describe employees who are not just happy as employees but happy generally - people with a positive outlook, balance, and fulfillment in their lives. She says the elements of positive engagement include wellness and good health, connections with others, and appreciation and gratitude for what they have. Such employees are also open to new ideas and innovative, they are curious and seek to improve their skills constantly, and they are self-directed. In a nutshell, they are not just happy employees. They are happy people.

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Earlier this week in Boston, we ran a small, intimate workshop for about 20 of our 1to1 Media "insiders." These are folks who regularly access our Web site and Webinars, subscribe to the 1to1 Magazine or to our new journal, and so forth. We hand-picked the participants from our opt-in database, in order to ensure that the room would be filled with people who had their "fingers on the trigger" of analytics at their companies. What we wanted most were those folks who were wrestling with the problem of starting, upgrading, or just managing their companies' customer analytics functions.

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Whether you agree with their politics or not (and for the most part, I do not), you still have to hand it to the Obama Administration when it comes to employing modern technologies to meet political goals. Case in point: His masterful speech, "A New Beginning," delivered at 1 pm in Cairo today (6 am Eastern time). Designed to reach out to the Muslim world as a whole, and to begin a serious dialogue toward more and better cooperation with the West, in this speech Mr. Obama touched on all the major issues that have divided the Muslim world from the West for decades, including extremist violence, nuclear proliferation, the Palestinian-Israeli conflict, women's rights, religious tolerance, democracy, and even modernity itself. If you haven't yet watched his speech in its entirety, it is well worth the 55 minutes required, and you can easily find it online (or click here for full video and transcript).

Continue reading "U.S. Government Now on the Technology Bandwagon" »

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