Peppers & Rogers Group combines a global perspective, deep expertise in customer strategy and decades of experience serving top companies. Read our latest insights and thought leadership on the customer economy.
Innovation
My name is Andre Popov, and I recently joined Peppers & Rogers Group as a partner in the firm's Telecom, Internet, and Media (TIME) practice. It's an exciting time, and I hope to provide some insight and strategic point of view on what has become my true passion: the world of strategy, digital and innovation.
Continue reading "Introducing Andre Popov, Digital Advocate" »
As the saying goes, "there's an app for that." Smartphone customers have an entire world of apps at their fingertips, both free and paid, that are designed to be entertaining, informative, and convenient. Both B2C and B2B companies are clamoring to be a part of this burgeoning interaction channel. But how can a company stand out among the millions of apps out there?
The answer is simple, straightforward, and often overlooked. Create apps that are relevant and valuable to customers that keep them actively engaged. The best way to achieve this goal is to make sure your mobile app is customer-centric.
Continue reading "Customer Strategist Matthew Rhoden:
Is Your Mobile App Customer-Centric?" »
One of the single most important elements of industrial efficiency and technical progress is the concept of "division of labor." The original thesis behind division of labor was stated succinctly by Adam Smith in Wealth of Nations, with his classic description of the pin factory, where each task was divided into standardized steps to be completed more cost-efficiently by different people and machines. When an analogous principle is applied to nation-states we get the theory of comparative advantage, which underlies the benefits of free trade. Both division of labor and comparative advantage presume that people can perform separate tasks and then trade with each other for mutual benefit. Trading is critical. Without trading, among people and nation-states alike, progress is stunted. 
Continue reading "Karl Marx, the Division of Labor, and Employee Engagement" »
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