Don Peppers and Martha Rogers Ph.D. invented one-to-one business strategy over 15 years ago. Today, they are recognized gurus, acclaimed authors and globally sought-after speakers.

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Employee engagement

September 28, 2009

Positivity Makes the World Go Round

I'm speaking at the Motivation Show in Chicago on Wednesday, September 30. Tuesday's opening keynote will feature Jennifer Rosensweig, a former colleague of mine at Carlson Marketing (although neither of us is there any more). Smiley face in sea of sad faces.pngJennifer coined the term "positive engagement," based on the principles of the modern "positive psychology" movement, to describe employees who are not just happy as employees but happy generally - people with a positive outlook, balance, and fulfillment in their lives. She says the elements of positive engagement include wellness and good health, connections with others, and appreciation and gratitude for what they have. Such employees are also open to new ideas and innovative, they are curious and seek to improve their skills constantly, and they are self-directed. In a nutshell, they are not just happy employees. They are happy people.

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August 29, 2009

Defining "Engagement," for Customers and Employees

As a founding member of the Enterprise Engagement Alliance (on Twitter and LinkedIn), Peppers & Rogers Group has a vested interest in pursuing the issues involved in both customer and employee engagement. Our feeling is that the whole idea of "engaging" customers and employees is something that has become more and more obvious with the increasing use of collaborative technologies, social media, and customer-centric management practices.

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