Selecting the Best: Matching a Marketing Analytics Solution to Your Decision-Making Needs
As a manager at some point you have probably found yourself asking the question, "what's the best marketing plan I can develop?" Any time you ask a question with word "best" in it, you are asking a question about optimization.
When it comes to marketing analytics, how best can a company optimize its resources? Based on our experience with clients, we've found that the optimization questions are usually related to a client's level of decision-making.