There is a major shift in the value proposition for telecom operators today because voice revenue, which has been the core revenue source of telecom operators, is on the decline. There are many signs in the market that shows voice is on its way to becoming "just another application" on data network like messaging or gaming. For example, 8 percent of international voice traffic is now carried by Skype.

The main obstacle that stands before the widespread adoption of voice as "just another application" is the cost of mobile access network which is rapidly changing with the evolving mobile access and backhaul networks. In five to six years, mobile broadband will be readily available everywhere and that is going to change the game totally for the telcos. Simply put, operators will have to find different ways of making money.

Continue reading "Customer Strategist Mujdat Ayoguz:
Telecoms Need to Rethink Their Approach to Attracting Customers" »

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A recent issue of the Wall Street Journal has a wonderful article comparing to two different corporate cultures being nurtured by two different Internet companies - Facebook and Zappos. Facebook's CEO Mark Zuckerberg says his company is nurturing a culture designed to attract entrepreneurs, even though he knows that many of these creative people will leave the firm later. Zappos' CEO Tony Hsieh says his firm wants a culture of committed, engaged employees - people who buy into Zappos' mission and plan to stay.

Continue reading "A Tale of Two Corporate Cultures" »

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I was interviewed the other day on an Australian television business show, Lateline Business, and I made a brash prediction. You can see the six-minute clip or read a transcript of it here. The question I was asked was: "What about the industry [direct marketing] generally: how important today is going digital, the whole online space to direct marketing?"

And my unequivocal answer was as follows: "It's indispensible. There's going to be no non-electronic direct marketing within 10 years - none."

Continue reading "Will There Be Any "Non-Electronic Direct Mail" In Ten Years?" »

Posted by Don Peppers | Permalink | Comments (7)