Social Media's Untapped Potential in Emerging Markets
Social networking is becoming more and more relevant in today's world, especially in the North Africa region. As evidenced by the impact that social media has had in fueling the Arab Spring, companies in that region, as well as other emerging markets, should embrace this new trend and place increasing focus on social media activities. In fact, they need to enter the 'social' era with a structured approach and best practices in their social media adoption.
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