Don Peppers and Martha Rogers Ph.D. invented one-to-one business strategy over 15 years ago. Today, they are recognized gurus, acclaimed authors and globally sought-after speakers.

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Customer Loyalty Programs

March 10, 2010

Customer Strategist Bruce Sweigert:
Airline FFPs Are Springboards for Engagement

I've been following some of the debates in the airline industry about the new ways to engender loyalty: social media as the new loyalty vehicle versus costly frequent flyer program (FFP) miles. While social media has already become an essential ingredient to airline's customer programs, the FFP will continue to be a foundation for one-to-one customer engagement.

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Airline FFPs Are Springboards for Engagement" »

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