A recent issue of the Wall Street Journal has a wonderful article comparing to two different corporate cultures being nurtured by two different Internet companies - Facebook and Zappos. Facebook's CEO Mark Zuckerberg says his company is nurturing a culture designed to attract entrepreneurs, even though he knows that many of these creative people will leave the firm later. Zappos' CEO Tony Hsieh says his firm wants a culture of committed, engaged employees - people who buy into Zappos' mission and plan to stay.

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I'm speaking at the Motivation Show in Chicago on Wednesday, September 30. Tuesday's opening keynote will feature Jennifer Rosensweig, a former colleague of mine at Carlson Marketing (although neither of us is there any more). Jennifer coined the term "positive engagement," based on the principles of the modern "positive psychology" movement, to describe employees who are not just happy as employees but happy generally - people with a positive outlook, balance, and fulfillment in their lives. She says the elements of positive engagement include wellness and good health, connections with others, and appreciation and gratitude for what they have. Such employees are also open to new ideas and innovative, they are curious and seek to improve their skills constantly, and they are self-directed. In a nutshell, they are not just happy employees. They are happy people.

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Earlier this week in Boston, we ran a small, intimate workshop for about 20 of our 1to1 Media "insiders." These are folks who regularly access our Web site and Webinars, subscribe to the 1to1 Magazine or to our new journal, and so forth. We hand-picked the participants from our opt-in database, in order to ensure that the room would be filled with people who had their "fingers on the trigger" of analytics at their companies. What we wanted most were those folks who were wrestling with the problem of starting, upgrading, or just managing their companies' customer analytics functions.

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