Where you live affects the life you lead. Each country, province, city, and even neighborhood has its own culture and way of life. Whether it's Camden Town in London, Wrigleyville in Chicago, or Paris' Left Bank, small geographical areas are worlds unto their own. And they affect the decisions made by their residents.

Can your business intelligently manage interactions with customers in such small geographies?

Mobile telecom operators looking to differentiate in the fiercely competitive climate can use geography to their advantage by looking at geo-marketing analytics to influence sales and marketing decisions, making them as unique as the neighborhood they're used in.

Continue reading "Four Uses of Geo-Marketing " »

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The credit crunch is taking its toll on both consumers and banks alike. Since the credit crisis began in earnest in 2008, banks have absorbed massive losses across a range of consumer credit products. Profits continue to shrink, particularly in mass-market segments.

Continue reading "Relationship Banking: Targeting Customer Needs in the Credit Crunch" »

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Allocating value to each customer allows companies to determine how much money and other resources they want to invest in that particular person or group. Doing so is a critical step for organizations, and probably the first research they should engage in when it comes to customer analytics.

Continue reading "Customer Valuation Is a Crucial Step for Businesses" »

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