Alignment, Compensation, and Engagement
Earlier this week in Boston, we ran a small, intimate workshop for about 20 of our 1to1 Media "insiders." These are folks who regularly access our Web site and Webinars, subscribe to the 1to1 Magazine or to our new journal, and so forth. We hand-picked the participants from our opt-in database, in order to ensure that the room would be filled with people who had their "fingers on the trigger" of analytics at their companies. What we wanted most were those folks who were wrestling with the problem of starting, upgrading, or just managing their companies' customer analytics functions.
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