At last week's Direct Marketing Association (DMA) conference in Las Vegas, Don Peppers made the case that the new realities of the e-social world give marketers a one-time opportunity to transform their companies entirely, by focusing on more engaged employees, more balanced financial metrics, and a stronger, more unifying corporate culture.
Below is the video of his keynote, which specifically highlights social network structures and their implications, defining and understanding trust and trustability, dealing with the threat of financial short-termism, and how to succeed in the e-social world by relying on "self- organization."