Do You Know Your Customer's Engagement Pattern?
Customer engagement is an important indicator of marketing and value proposition performance. And it takes on increased urgency in a recessionary environment that demands businesses get more value from existing customers (especially given the cost of acquiring new ones). The challenge is how to effectively influence customer engagement. It takes an understanding of how current customers engage and what factors drives those behaviors; factors such as the business's and its competitors' actions, natural customer characteristics, and changing category dynamics to name a few.