Peppers & Rogers Group combines a global perspective, deep expertise in customer strategy and decades of experience serving top companies. Read our latest insights and thought leadership on the customer economy.
September 2011
My name is Andre Popov, and I recently joined Peppers & Rogers Group as a partner in the firm's Telecom, Internet, and Media (TIME) practice. It's an exciting time, and I hope to provide some insight and strategic point of view on what has become my true passion: the world of strategy, digital and innovation.
Continue reading "Introducing Andre Popov, Digital Advocate" »
Every time a telco operator in an emerging market announces yet another wide rollout of LTE, I cringe. LTE - short for long-term evolution - is the next technology standard set to upgrade current 3G+ / HSxPA telecommunications networks in the coming years.
Last month health insurance company Cigna launched a $25-million rebranding campaign, with the goal of "evolving health and well-being needs of consumers," according to its press release. The fact that it used the word "consumers" is evolution in and of itself.
A new logo, advertising campaign, mobile apps, social media program and customer-focused changes to its service organization are all part of the plan. Even the formal, capital-letter "CIGNA" was replaced with the softer "Cigna" spelling in company documents.
Cigna's move represents a sea change in the health insurance industry as a whole.
Continue reading "Why Branding Matters in Health Insurance" »
Allocating value to each customer allows companies to determine how much money and other resources they want to invest in that particular person or group. Doing so is a critical step for organizations, and probably the first research they should engage in when it comes to customer analytics.
Continue reading "Customer Valuation Is a Crucial Step for Businesses" »
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