Peppers & Rogers Group combines a global perspective, deep expertise in customer strategy and decades of experience serving top companies. Read our latest insights and thought leadership on the customer economy.
June 2009
So Mark Sanford, governor of South Carolina, disappears from the radar screens of the press, his colleagues, his security detail, and everyone else, literally vanishing into - where? In short, Sanford "unwires" himself, in the old-fashioned, pre-Blackberry, pre-email sense, which means no one knows where he is, and no one can find out. In the Manchurian Candidate sense.
Twitter, Facebook, YouTube, FriendFeed - you name the vehicle, what's very clear is that we are now swimming in a much larger ocean of information than ever before. Over the next few years we can expect an array of software tools to filter, sort, edit and aggregate this information in ways that match our personal preferences. In the meantime, however, it's just a heckuva lotta data.
Another issue many of us don't think too much about is how this fountain of information will be paid for. Yes, it's possible that Twitter will start charging something, and maybe some of the other vehicles will charge, also - but almost certainly the biggest cost burden will fall on advertisers and marketers, who will be producing a prodigious amount of "ride along" marketing appeals, with increasingly relevant messages.
Continue reading "Funding the Revolution in Interactive Marketing" »
When Don Peppers and I wrote our first book, The One to One Future, the year was 1993 and there was as yet no internet. No email either. To collaborate, we mailed floppy disks to each other in overnight mail. At the Post Office.
Continue reading "Social Networking 3.0: Interconnecting the Future" »
Rampant, undisciplined short-term thinking is what did GM in, and no one should really be shedding too many tears over it, in my opinion.
For decades, GM management negotiated with the UAW by trading future retirement benefits for concessions on current hourly wages. This was a natural thing to do if your eye is on the current numbers and you aren't going to be around for the long run anyway, right? You just pass the problem on to the next generation of managers.
Continue reading "General Motors Succumbs to Short-Termism" »
Barney Frank is up to his old self-dealing tricks again. He's the politician who, more than any other (and there were many many others), pushed Freddie Mac to subsidize more sub-prime mortgages. He did this for one or both of these reasons: (1) he was genuinely concerned about providing better, more affordable housing for people who otherwise couldn't afford it, or (2) he wanted the votes of these people. You be the judge of motive, but the results were economically ruinous.
Well, he's at it again now. JUST after General Motors declared bankruptcy and gave a majority of its equity to the US Government, Barney Frank called GM's CEO personally to dissuade him from closing a distribution center they had been planning to close, in Mr. Frank's home state of Massachusetts. Apparently, his effort was successful, and CEO Fritz Henderson changed the plan after talking with Mr. Frank.
Continue reading "And Now, From the People Who Brought Us the Mortgage Crisis..." »
Whether you agree with their politics or not (and for the most part, I do not), you still have to hand it to the Obama Administration when it comes to employing modern technologies to meet political goals. Case in point: His masterful speech, "A New Beginning," delivered at 1 pm in Cairo today (6 am Eastern time). Designed to reach out to the Muslim world as a whole, and to begin a serious dialogue toward more and better cooperation with the West, in this speech Mr. Obama touched on all the major issues that have divided the Muslim world from the West for decades, including extremist violence, nuclear proliferation, the Palestinian-Israeli conflict, women's rights, religious tolerance, democracy, and even modernity itself. If you haven't yet watched his speech in its entirety, it is well worth the 55 minutes required, and you can easily find it online (or click here for full video and transcript).
Continue reading "U.S. Government Now on the Technology Bandwagon" »
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