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Peppers Unplugged: Short-termism Kills

February 5, 2009

Peppers Unplugged: Short-termism Kills

In my latest video blog, I look at the peanut salmonella outbreak from a business perspective. Short-term thinking by Peanut Corp. of America led to catastrophic circumstances.

Executives knew they had tainted food, but shipped them out anyway to maintain current revenue. Now eight people are dead, 500 are sick, and the government is figuring out how to charge company officials. And any long-term revenue by Peanut Corp. is gone, as is their entire company, most likely.

Watch the Peppers Unplugged video blog to learn more about the crisis of short-termism:




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