Self-Service vs. Crowd-Service
When customers can go online and help themselves, we've always thought of this as the best kind of service there is: self-service. But social media tools have made it possible for businesses to provide an even better type of customer service: crowd-service. Companies such as SAP, Lenovo, Verizon, iRobot, and Pitney-Bowes are now using social media tools to enable some of their customers to help other customers. CustomerThink's Bob Thompson coined the term "crowd-service," a particularly descriptive and appealing label, analogous to "crowd sourcing." (You can download Thompson's white paper "Crowdservice," sponsored by RightNow, at our Web site 1to1.com.)

