Customer Lessons Learned from the Health Insurance Exchange Rollout
A top story in the U.S. recently has been the nationwide rollout of health insurance exchanges as part of the Patient Protection and Affordable Care Act, otherwise known as the ACA, or Obamacare. For the first time in the country's history, every citizen is required to have health insurance. Open enrollment began on October 1, 2013, and runs until March 31, 2014. As of February 2014, 3.3 million Americans have enrolled, with a goal of 6 million by the end of March.
Whatever your politics, the fact is that the law is in place, and there are many facets and players involved in its implementation. And a new white paper from the staff of Customer Strategist journal looks at what's working, what's not, and what steps can be done by payers, providers, exchanges, and other players to smooth the ACA's bumpy experience road.