There's More to the Customer Experience than Meets the Eye
Customer experience. It's been a buzzword in the halls of many companies for years. But what does it really mean? On the surface, it's simple - the experience a customer has with a brand. The term is often used synonymously with customer service. Yet this paints a very narrow picture, limiting the potential of true customer experience strategy and execution. By expanding your view of what customer experience actually is, you can unlock its potential in places that were previously hidden.