ROI Is Out There. You Just Need to Look For It
Recently I spoke with an executive at a company that collects customer and employee feedback on the topic of ROI. He cited a logistics company branch that identified multiple new customer experience ideas with a potential return of more than 100 to 1. The investment costs were minimal, but corporate decided not to implement them. In another example, a chemical company could have achieved a 200 percent ROI on an investment by adding a local resource to an area where a number of clients were located. Again, management chose instead to do nothing.