Combining Predictive Analytics with Common Business Sense
One of things I like about working in marketing analytics is the types of people I get to interact with every day. On one side, I've got the predictive analytics crowd --statisticians/econometrician who are well versed in modeling, regression, and sophisticated analytics. On the other are business practitioners/marketing consultants who are well versed in applying the analytics to specific business situations and who possess a strong grounding in an organization's business drivers. We've found that the most effective business solutions arise when these two sets of people collaborate and share their insights and subject matter expertise.