One of things I like about working in marketing analytics is the types of people I get to interact with every day. On one side, I've got the predictive analytics crowd --statisticians/econometrician who are well versed in modeling, regression, and sophisticated analytics. On the other are business practitioners/marketing consultants who are well versed in applying the analytics to specific business situations and who possess a strong grounding in an organization's business drivers. We've found that the most effective business solutions arise when these two sets of people collaborate and share their insights and subject matter expertise.

Continue reading "Combining Predictive Analytics with Common Business Sense" »

Posted by Geoff Miller | Permalink | Comments ()

Sure, every company likes the idea of improving the customer experience. But when put up alongside other day-to-day business concerns, it often gets kicked down the road for a later time. And too often, that later time never comes.

It's widely known that customer experience improvements can lead to many business benefits, such as revenue generation resulting from higher customer satisfaction and loyalty, as well as cost savings based on lower churn, streamlined product development, and less price sensitivity. Discussing the idea of customer experience strategy is not a problem, but finding the time to execute it is hard.

Continue reading "ROI Revealed for Customer Experience Strategy" »

Posted by Ron Wince | Permalink | Comments ()

Here's a look at some of the innovations that have revolutionized the customer experience in the past 150 years. Which is your favorite?

Continue reading "Infographic: Milestones in Modern Customer Experience" »

Posted by Elizabeth Glagowski | Permalink | Comments ()